Survey Finds Supply Chains Key to Strategy

Despite the growing importance of supply chain operations in Europe, over 40 percent of European retailers and manufacturers still fail to include any supply chain professional on their managerial boards, according to a new report.  According to the survey by Analytiqa, a U.K.-based business research firm, ten percent of all European companies have stopped having a supply chain director (or equivalent title) as a board member, despite the fact that most retailers and manufacturers that have a presence in Europe have increased the head count within their supply chain division. Although 90 percent of European manufacturers and retailers in Europe had a positive view of the performance of their supply chain between 2008 and 2009, they said their most critical future strategic issues are forecasting accuracy, overcoming the growing complexity of their supply chains, managing the strain of increasing costs, and aligning the performance of 3PLs to their strategic supply chain goals.

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