The current economy has prompted many corporations to worry more about staying alive than making money, and supply chain management may be poised to become an even more important business practice than it is now, according to the results of a new CFO survey. The survey, commissioned by Basware and produced in cooperation with Indiana University’s Kelley School of Business and the University of Navarra’s IESE Business School, included finance officers in 550 companies in Europe and North America. According to the survey, 64 percent of respondents chose “reducing direct costs” as their main priority. Coming in second, at 60 percent, was “reducing indirect costs.” Few respondents, only 24 percent, chose “environmental practices,” and only 37 percent said “increasing profits” was a main priority in the next year.
