Analysis from ABI Research shows that the RFID market is growing despite the downturn in the economy. ABI’s report, RFID Annual Market Overview, contends that in 2009, the total revenue earned from RFID transponders, readers, software and services will amount to more than $5.6 billion. The study identifies that some companies are reducing or moth-balling some projects, but overall the market is still growing. The ABI study highlights that RFID technology is the best option for cost savings in the supply chain for businesses. This assumption is only valid if vendors of RFID technology persuade customers that the cost of implementation will give them significant long-term benefits. If the current economic downturn continues past 2009 or if global conditions worsen, businesses may forego new technology if the benefits are not as quantifiable as vendors promise.
