In a study of 245 supply chain executives across the globe, the consulting company Accenture found that only one company in ten actively models their supply chain carbon footprint and has implemented some sustainability initiative. In addition to this surprising news, the study also found that 37 percent of respondents had no awareness of the level of emissions in their supply chain. Approximately the same number said they have started at least one green initiative in their transport fleet, such as streamlined vehicle design, green fuels and vehicles with hybrid engines. There are a couple of worrying conclusions that can be made from this study. Firstly the fact that if this 37 percent does not understand the emissions in their supply chain, it could be construed that small and medium sized businesses, that are struggling in this economic climate, are even less likely to be focused on emissions. Secondly the study shows that 14% of companies in the survey have not made one green initiative, no matter how small or how cheap.